Trademark Guidelines

We’ve developed these guidelines to ensure our company trademarks are properly displayed and remain undiluted across our customer, partner, and plugin ecosystems. Among the reasons our trademark guidelines are important include:

    • We want our brand and brand names to be associated with awesome dev and IT tools. The more focused the use of the brand, the more powerful it will be in the community.
    • More people and companies are building plugins and becoming partners or ambassadors of Lowis and our products. They are asking for additional guidelines around how to market, design and brand their plugins and products so they (1) complement the Lowis product “family”, and (2) are distinct from from Lowis products and brands while remaining part of the Lowis community.
    • We want to avoid potential conflicts that may arise. If your brand is not clearly differentiated, customers may struggle to identify who to work with or what to buy. As a way of protecting our brands, as well as the best interests of our 3rd party developers and customers, we are sharing publishing these expanded guidelines.

Our Trademarks

Lowis has registered some of the trademarks below or has otherwise sought protection as indicated below in Romania and other countries. We have done this to protect and preserve the marks for our community of customers, developers, partners, and supporters for the benefit of everyone involved with Lowis. By this we mean that people should be able to recognize when a product is from Lowis.

You may use the Lowis trademarks below in any blog, news article, or on your website without our written consent, as long as you use them according to this guideline, retain the capitalization structure indicated below, and retain the ® symbol or TM symbol as applicable on the right shoulder of the mark according to the usage in the list below.

Term Status Use
Lowis ® Computer software company, logo and its products / services
Lares ® Access management software

If you have any questions about the use of Lowis trademarks, please contact us at

Our logos

Lowis logos are distinctive graphic renditions. You may use the Lowis logo or product logos in a blog or news article, publication, book or other online or offline medium, or on your website in reference to the respective Lowis product, without our written consent, provided that the logos are duplicated exactly as shown in the preceding link, and the ® symbol (or the TM symbol, as applicable) attached to the shoulder of the logo as in the attached link is retained. All other usages of the Lowis logos require the written approval of Lowis.

Name dropping

Trademarks protect Lowis as well as our community of customers, developers, partners, and vendors. They identify the source of one provider’s products from another. By “products” we mean all types of offerings, ranging from commercial products and services to open source and free software and informational websites. Trademark law protects the public’s ability to rely on trademarks for information about product source and quality, requiring trademark owners to take steps to police proper use of their marks.

In the Lowis ecosystem of customers, vendors and partners, the Lowis product names are used in naming for 3rd party products, product reviews, product usage, and more. Below are some guidelines for using Lowis product naming conventions in your work:

    • It’s okay to use Lowis’s product names, logos, and trademarks in your own software product or company naming, however it must be clear that your product is a third-party tool, not a Lowis – generated tool.

For example: “Acme plugin for Lares®” is okay, whereas “Lares® plugin for Acme” is not. The former connotes a 3rd party plugin for Lares®, the latter connotes a Lowis – developed tool.

    • It’s okay to use Lowis logos and brand names on your website or blog. You don’t need permission from us to use the brands or names.
    • Your website should look like your website, not ours. It should not borrow heavily from or closely resemble Lowis’s website or web properties. For the sake of customers and consumers, clearly distinguishable websites help everyone.
    • You may use the Lowis logo or product logo in any blog, news article, or on your website without our written consent, as long as you follow these guidelines and do not modify our brand designs.
    • It is acceptable to use Lowis or our product names or brands in publications, blogs, books or other online or offline mediums, provided this outline is adhered to and the ® symbol or TM symbol as applicable is retained on the right shoulder of the mark. In a longer publication where Lowis is cited more than once, the trademark symbol need only be used the first time the brand is mentioned.
    • Do not concatenate product names
    • You are not permitted to modify the Lowis logo or product logos in anyway except to resize a logo for the page where it’s displayed.

Lowis Style

In addition to trademarks and service marks, Lowis has developed artwork, screenshots, and imagery for our website and other web properties.

Lowis’s “look” or “feel” should not be reproduced or mimicked for the same reasons cited above: consumers and customers can be confused about whether they’re dealing with Lowis or another company. The Lowis website and all intellectual property rights, including all Copyright rights therein, are owned by Lowis. Reproduction or “creative borrowing” of the website or artwork without permission is a violation of Lowis’s Copyright.

If there are design elements that you wish to re-use on your website (e.g., to reuse a screenshot), please contact us for permission at


We realize these guidelines are being introduced at a point in time when some companies and individuals already have product names that include the Lowis trademarks. Companies and individuals using the Lowis product trademarks by or before January 10, 2017 will not be required to change their already existing product names to comply with these guidelines now or in the future. However, we do request that these companies and individuals give proper notice and attribution of the Lowis trademarks, and that any new product name will follow these guidelines.

If you have any questions about the use of Lowis marks or logos, please contact us at